Apple, which has had a bad year in turn,
was immediately involved in the patent war after a winter of declining sales in 2018. This is not to stimulate the growth of mobile phone sales, Apple began to reduce prices, time-limited trade-offs and other activities, in order to highlight the tight encirclement in the adversity. But now Apple wants to increase sales through brand stickiness, I’m afraid not.
Apple users can trade in old Apple products for new models of the iPhone XR and the iPhone XS. The lowest price they need to pay is 4,399 yuan, while the lowest price for a new iPhone XS is 6,599 yuan. The official price of the
iPhone XR starts at 6,499 yuan and the price of the iPhone XS starts at 8,699 yuan, which means that Apple users can get up to 2,100 yuan for their old phones.
Apple’s official customer service staff in China said that the time-limited concessions will stop until January 31, 2019. In this time limit, users with Apple’s old mobile phones can buy them directly from the nearest Apple offline store.
When they buy them, they should back up their mobile phone data and take any responsibility for the loss of Apple’s data.
At present, Beijing has started this activity. There are also billboards in stores for “discount for the purchase of the iPhone XR, RMB 4399 only”. Users directly contact the staff to buy the products. In addition, the discount price is related to the type and condition of the discounted products. Mobile phones without dismantling the machines and those without water, deformation or screen shattering can be exchanged and purchased. Daily slight use traces do not affect them. Offset the price.
In order to enjoy the highest price of 2100 yuan, the lowest model you hold is the iPhone 7P 32G and above, while the model between the iPhone 6 and the iPhone 7 has the greatest benefit in the activity. It used to be only 600
yuan for the iPhone 6, but now it can be reduced to 1200 yuan.
The XR of the iPhone has dropped 900 yuan in JD Mall, and Apple has launched a snap-up campaign for the XR 64G of the Apple iPhone in Jingdong Mall. Now it only needs 5599
yuan to buy the original 6499 yuan XR of the iPhone, and the deadline for this campaign is December 26, 24th.
According to Jingdong Apple’s official customer service, the snapped-up iPhone XR is a customized version of China Mobile. However, it only supports a 2-3G network with a 4G master card and a 2G sub-card, and a
Unicom telecommunications network. Apple officially lowered the price of the iPhone at Christmas, and there were a lot of discounts for the 900 yuan cut. Compared with the “Double Eleventh” promotion today, Apple officially gave only 600 yuan for the event.
Apple’s new iPhone XR and XS products launched in China on September 13 this year did not sell well.
Influenced by many factors, there is not much hope to increase sales through brand stickiness at present. Shortly
after the new iPhone was launched in China this year, its price fell all the way below the official price, setting the fastest record of price reduction, and the phenomenon of “cattle crazy hoarding” is hard to see.
Some insiders said that in recent years, the rise of domestic mobile phones has forced Apple to
use prices to ensure revenue and profits. But in the recent market, Apple still hopes to increase the number of users through brand
stickiness, so as to increase the sales of new products, but now young users are smarter than the foolish after 70, 80, proud of the Apple brand, so Apple’s market share in China has been close to
saturation, young people prefer domestic millet VIVO, OPPO brand machine, the sex of domestic mobile phones. Under the premise of getting better and cheaper, the purchasing and price reduction activities like Apple
will not increase the sales
of the new iPhone much.
Why not buy a Huawei Mate20
flagship aircraft for nearly 4,000 yuan?